Coke Studio Popularity in Pakistan
Music is said to achieve for a nation that something which no natural resources
or nuclear weapons can. It yields a sense of ownership and pride to a country’s citizens and remains a cultural identity across borders.
Coke Studio has successfully maintained this repute and amidst political turmoil and instability in the country, it has revived the music industry of Pakistan.
Since its inception in June 2008, Coke Studio has gained a massive appeal in Pakistan. It started off as an international franchise in Brazil but it did not gained that upheaval there which it gained in Pakistan in just a short span of time. It provides a platform to musicians from all genres to create exceptional music collaboration.
The different shows of Coke Studio have revived the best Pakistani folk songs whose appeal was much vanished in the past years. It has helped in introducing the youth the lost treasures of the country as well as creating an international fan base for itself.
Each season, Coke Studio hits a high note by bringing in diverse musical styles and emerging artists. The house band comprises of seasoned musicians who utilize traditional and contemporary instruments with backup vocals.
The live performances of the show provide its audience with a musical feeling, with fresh music creation and with creative geniuses. The most eminent figures of the show include emerging young singer Amanat Ali, Zeb and Haniya, Baris Manco, Alif Allah, Meeshah.
The popularity of Coke Studio is an honor for the young Pakistanis who have grown up admiring Indian and American films and music. It provides them a sense of belonging and rejuvenates music genres for them. “Pakistan’s pop industry is not doing well at the same pace as it used to be. It makes a nominal contribution every year.
It serves a foundation where the roots of music industry of Pakistan are safeguarded. Its immense fame amongst the youth is evident from the comments of a chartered accountant: “The best thing about it is that it provides a platform for up and coming young artists and less popular ones to show off their musical talent in live studio recordings. Fusion music appeals to almost everyone in Pakistan.”
Majority of the artists in the previous seasons have also performed renditions of non-Pakistani songs. An emerging pop singer, Amanat Ali, sang an Urdu version of the popular French song Aïcha, originally performed by Algerian artist Khaled. Female duo Zeb and Haniya also performed various soulful Afghan folk songs and a cover of Turkish song Nazaar Eyle by Barış Manço.
Coke Studio Popularity in Pakistan
Coke studio gets a major boost because of its online accessibility and great following on social networking sites. Up to 24,000 subscribers of it exist on the YOUTUBE channel. Many of the comments of the videos on YOUTUBE channel are by the Indians who are highly impressed by the distinct style of Pakistani music.
Many such songs by contemporary Pakistani singers are renowned in India but due to massive appeal of Coke Studio such figures are becoming eminent household names across the borders.
Owing to its meticulous work, exceptional performance and immense fame, there stands a vital need to give in utmost recognition to the Coke Studio so that it competes well with other such musical studios in Asia and other overseas countries.
Coke Studio Popularity in Pakistan
